Insight On Business the News Hour

The Iowa Business Journals and The Advisor

We sit down for a relaxing conversation with Jolene Goodman from the Iowa Business Journals and she surprises me with something called The Advisor that is being published on a weekly basis in several communities in the Greater Des Moines Metro. We kick things off moaning about how so many small business people don't have the time to really dig into marketing and advertising and often make choices that do not reflect their customer base.  

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

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The Business News Headlines - 4 May 2018

The markets had a big day and the reason? Apple and Warren Buffett. That story and did you hear about the puppy that was stolen and returned?  It is your "Awwwwww" moment. We'll list out the top cities in the United States to start a small business...it is National Small Business Week you know. More trouble for soybeans and today we've got the numbers. Modest jobs report today...what the hell is going on with wages? We've got three thoughts. Click through for the business news of the day...

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

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Marketing for Business Episode 14 - Alexa You Listening?

We sat down and thought we had what we were going to talk about ironed out. But...NO! We got into an amazing discussion about something new that NOBODY is doing and many might think is weird, odd and as useless as what was Twitter ten years ago...Alexa, So You Listening with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing and Communications. Go!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

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Business News Headlines 24 April 2018

Some of the business news stories you may have seeen...or missed. What happened today on Wall Street and why. Wells Fargo was in Des Moines today for their annual shareholders meeting and the CEO got a raise...oh and some strong words from some who attended. Apple has a problem with the iPhone 10....sales. Listen in...and then check out our interview sections today. Good stuff from Tero International and Marketing for Business Episode 13 with Domestica. Now...go! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

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What Happened on Wall Street and Why - 19 April 2018

Apple drags the tech sector lower, chips didn’t help…and stocks struggled today… Let’s take a look at what happened on Wall Street and why…

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

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Four Steps to Impact Sales with Tero International

We open up our conversation about Impact Sales Training with Maureen Berger admitting that we ALL sell something. Here Maureen, from Tero International, shares with us the process behind Outcome Driven Selling a course that starts with the idea it's best to begin by building and then preserving relationships. Here are the four steps in effective selling:

  • Build/Preserve the Relationship and Clairify Goals;
  • Identify Desired Outcomes;
  • Generate Options;
  • Evaluate and Make Decisions.

Have a listen! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

 

 

 

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Business Secret: “Create a positive experience at every level.”

On this broadcast we have had any number of stories about creating a positive customer experience so great that consumers become infatuated with your product or service. Sounds good...but how do you go about making it real? Recently we were invited to attend a special event at Bike World of West Des Moines and sat for a few moments with Forrest Ridgway who has been in this business for four decades. His business continues to expand at a rapid rate, now numbering three locations in the Des Moines Metro, and outpacing many similar facilities across the nation. How does he do it? We also visited with Ben Gonnerman a manufacturers representative who works for a number of companies. We asked about Pearl Izumi and Shimano and the R&D that goes into taking products to market. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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What Signals Are You Sending? With Carlos Alvarez

We welcome back our friend Carlos Alvarez from Tero International as he answers questions about speaking style, communication secrets, how to organize your presentation, what "tells" are you sending to your audience and much more. These are all from Impact: How to Speak Your Way to Success by Tero. It doesn't matter if you are a professional speaker, want to be or you're doing sales...if you listen you will learn.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Iowa Business Journals with Jolene Goodman

Who says "print is dead"? Each month we take a look at the Iowa Business Journals with Jolene Goodman from Big Green Umbrella Media. In this months edition the feature is on succession planning for business. We also talk about small to mid-size businesses and the fact that Jolene is seeking a sales professional. Yep, print is growing when it is targeted... Here is our conversation:

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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From Infatuated Customers to Using LinkedIn for Marketing - Phil & Michael “Marketing for Business”

Each week we give business a shot in their marketing arm with Marketing for Business a conversation between Phil K. James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Here we start off with a bit about consumers and creating a culture Gabor George Burt calls "infatuating" and then move into tips on using LinkedIn to boost sales and marketing. We move pretty fast...here you go! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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