Insight On Business the News Hour

Marketing for Business - Episode 13 with Domestica

Each week I team up with Phil K. James from Good Milkshake Digital to talk with business owners or marketers about...marketing. What works, what needs work? Here we visit with Chrissy Jensen the owner and founder of Domestica about her 600,000 Pintrest followers...yes, you read that right! What she has found that works in maketing, what she says about traditional marketing channels and we offer her some ideas on how to better tell her story. If you like learning about marketing trends and succesions...come along and have some fun! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

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Marketing for Business - Media Attention and Facebook

Each week Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk "Marketing for Business". It's our way of sharing tips for helping your business grow and get noticed. Why? Because it's what we do in our "real" lives. In this episode we talk about how so many business people fail to understand the value of sharing their stories...more than once. Then launch into a conversation about Facebook and the fury some people are having over personal information. Remember...Facebook is not...free.  Listen in! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Business Secret: “Create a positive experience at every level.”

On this broadcast we have had any number of stories about creating a positive customer experience so great that consumers become infatuated with your product or service. Sounds good...but how do you go about making it real? Recently we were invited to attend a special event at Bike World of West Des Moines and sat for a few moments with Forrest Ridgway who has been in this business for four decades. His business continues to expand at a rapid rate, now numbering three locations in the Des Moines Metro, and outpacing many similar facilities across the nation. How does he do it? We also visited with Ben Gonnerman a manufacturers representative who works for a number of companies. We asked about Pearl Izumi and Shimano and the R&D that goes into taking products to market. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Iowa Business Journals with Jolene Goodman

Who says "print is dead"? Each month we take a look at the Iowa Business Journals with Jolene Goodman from Big Green Umbrella Media. In this months edition the feature is on succession planning for business. We also talk about small to mid-size businesses and the fact that Jolene is seeking a sales professional. Yep, print is growing when it is targeted... Here is our conversation:

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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From Infatuated Customers to Using LinkedIn for Marketing - Phil & Michael “Marketing for Business”

Each week we give business a shot in their marketing arm with Marketing for Business a conversation between Phil K. James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Here we start off with a bit about consumers and creating a culture Gabor George Burt calls "infatuating" and then move into tips on using LinkedIn to boost sales and marketing. We move pretty fast...here you go! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Marketing for Business - Employee Branding, Events and More

Each week we do a special segment "Marketing for Business" where Phil K. James and Michael Libbie offer up marketing ideas and tips to help your business break out and excell. Here we talk about Experience Retail, giving employees the ability to help build your brand, the human interaction of social media, how to create an event that gets traction and attendance. Here from Good Milkshake Digital and Insight Advertising, Marketing, and Communications is "Marketing for Business"

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

 

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Hobby Lobby - A Missed Opportunity

The markets were closed today in honor of President's Day so...here is a Marketing Tip. It all has to do with The Hobby Lobby Challenge and a missed opportunity the craft centric chain of stores who, at some point, might want to engage a younger demographic for survival. How can you use this idea for your retail center? Some thoughts.... 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Marketing for Business - A Little Plan Lots of Customers

In our regular Tuesday segment on marketing for business Phil James from Good Milkshake Digital and I talk about how Amazon is disrupting everything, how small business can compete, how by making a plan and using technology you can crush other marketing giants and...this is important...how to leverage a "keystone" piece of marketing material into lots and lots of other social media touches. Give us some time and we can help you move the needle. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Legendary Service with Vicki Halsey

Here we visit with Dr. Victoria Halsey author, professional speaker and VP of Applied Learning at The Ken Blanchard Companies about...customer service and her role at the upcoming Central Iowa Business Conference slated for 11 October. (Click here for details and to register.) In this conversation we talk about what makes for impressive and winning customer service, what motivates companies to do "the right thing" and the impact service, real service, has on the bottom line. Stories and ideas from one of the best. Enjoy and thanks to the Urbandale Chamber of Commerce for hooking us up. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Fraud and Your Business

The numbers are simply stunning: Over 31% of businesses will experience fraud in the workplace more often than not it is being done by a trusted employee. Listen to Joe Desmond from Shaul & Desmond CPA as he ticks off that stat plus some tips on how you, as a business owner, can start to protect yourself.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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