Insight On Business the News Hour

Hobby Lobby - A Missed Opportunity

The markets were closed today in honor of President's Day so...here is a Marketing Tip. It all has to do with The Hobby Lobby Challenge and a missed opportunity the craft centric chain of stores who, at some point, might want to engage a younger demographic for survival. How can you use this idea for your retail center? Some thoughts.... 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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American Marketing Association - Iowa Experience

On Friday the 23rd of February the American Marketing Association - Iowa Chapter will present the 5th Annual AMA-Iowa Experience - Navigating the Changing Marketing Landscape a full day of learning designed for businesses and marketing professionals. And, no, you do not have to be a member to attend. Here Christy Gooding, AMA-Iowa President and Senior Manager of Corporate Communications for GuideOne Insurance talks about the program, what you will learn, who is presenting and how to register. Once again, you do not have to be a member of AMA-Iowa to attend...see you in West Des Moines on Friday!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Marketing for Business with Phil K. James & Michael Libbie

It's what happens when two marketing professionals get together in the same studio and talk...business marketing. Here Phil K. James from Goodmilk Shake Digital and Michael Libbie from Insight Advertising, Marketing & Communications open up with a neat story about Gary Vaynerchuk and his digital visit to a 5th Grade Classroom in Des Moines to specific targeting of Facebook ads. How to get the big bang by KNOWING where your customers are and then...target them. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Marketing Talk with Phil James and Michael Libbie

Each Tuesday afternoon we take you on a marketing journey with Phil James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Two advertising and marketing experts offering thoughts on everything from social media, content, video, traditional media and more. Today we talk about the "New Facebook" issue and videos, Facebook Live and the amazing Facebook Marketing...BOTS. No, really. Click on and learn more! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Signs, Signs, Everywhere a Sign with Kathy Evert

I know...now you have an ear-worm from the Five Man Electrical Band. Glad we could help out! Today our Small Business Spotlight shines on Signarama of Ankeny and YESCO of Des Moines with owner, and sign maker Kathy Evert. We talk about the sign regulations and how they differ from community to community, what many business folks don't know and about trends in the sign business. Sign...up! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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The Best of Des Moines with Cityview

The 2018 Edition of the Best of Des Moines from Cityview Magazine has dropped and we thought it might be a good time to learn the "back-story" of the effort. Here, on our Newsmaker Line, is Shane Goodman the Publisher of Cityview and the owner of Big Green Umbrella Media who talks about the process and how individuals and businesses use the honor in their marketing and what that can mean...for business.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Marketing for Business - A Little Plan Lots of Customers

In our regular Tuesday segment on marketing for business Phil James from Good Milkshake Digital and I talk about how Amazon is disrupting everything, how small business can compete, how by making a plan and using technology you can crush other marketing giants and...this is important...how to leverage a "keystone" piece of marketing material into lots and lots of other social media touches. Give us some time and we can help you move the needle. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Small Business Marketing with Phil James

Welcome to a new segment for the Business News Hour that focuses on small business marketing tips. Each week our friend Phil James from Good Milkshake Digital will join us for a discussion about marketing your business by using, not only traditional tools but also social media. We get it, you've got limited time and resources so why not learn best practices right here. Today we talk about the changes to Facebook, why the company altered your feed, what that means for your business reach and what tools can you employ, right now, that will start to make a difference in customer engagement. Let's go!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The QR Code is Back - A Marketing Tip

The markets were closed on Martin Luther King Jr. Day so we cooked up this marketing tip for you and your business. It's all about the, nearly forgotten, QR Code and how it has new life now that Apple has gotten involved. A Marketing Tip from the Business News Hour: 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Iowa Business Journals with Jolene Goodman

We catch up with Jolene Goodman from The Iowa Business Journals to talk about the features coming in this next edition. Everything from holiday parties (what some small to mid-size businesses are doing) to marketing in the B to B world especially if you are looking to connect with other small to mid-size business owners. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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