The way political candidates get their message has vastly changed. Back in the day radio, television and newspapers took the major portion of campaign dollars. Today much of that has changed depending on the demographic of the targeted voter. It's an interesting business and here we visit with Mark Langgin a partner in GPS Impact. We talk about the various platforms, the message creation and the delivery using a host of methods. What's hot and what's not so much. And, as we head into 2020 we figure you might want to learn more about how all this works.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
If you were with us last week you know that Laura and I talked about how fast retail is changing in the United States. More specific was what in the world to do with emptying shopping malls. We started down that journey and wanted to deal with more on the subject. Then we talk a bit about a couple of events happening this week from DMBizMixer.com. Listen in....
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
The markets opened today lower and stayed that way until the final hour of trading on Wall Street...and that's just one of the many stories we've got for you today:
- Markets rebound in the final hour;
- The sad tale of Amazon stock;
- India, Amazon and Walmart and the story is....
- Buying laundry detergent online... First question might be "Why?" but after that;
- Several well known brand names are going away in 2019 and we've got a list;
- We might have discovered the reason young people are giving up on parenthood;
- The Market Report - The numbers broken down.
Those stories plus we climb into our Way Back Machine for a two part conversation with Phil K. James of Good Milkshake Digital We're talking about paying attention to your "internal brand" and what they is and what it means for business. Here is Part One.
And, here is part two of our internal branding conversation with Phil K. James. Stuff you should be considering as we head into the New Year. To listen click here.
Thanks for listening!
Each week we take a thought leader Out to Lunch to talk over business while at a locally owned restaurant. This week we're at Gilroy's Kitchen + Pub + Patio with the founder of the Buyosphere and Buysphere University, Jonnie Wright. Here we do a deep dive into business branding, marketing, consumers, customer service. And, you'll learn some tips and secrets on how to become a better business. Learn more from Johnnie as we go Out to Lunch!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour
In January we'll be taking the Show on the Road and head to Mobile, Alabama for the Annual National Tractor Parts Dealer Association Meeting and Trade Show. Here is a brief phone interview with Karen McCullough a nationally known speaker who will be presenting #NTPDA19. Listen in...and it's good advice for any business.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
We feared that the markets would open down today and they did...but then they kept marching downward. It's the business news headlines for Monday and here is what is just a click away:
- A former Goldman Sachs VP is asking for $1.5 million said she was fired while on pregnancy leave;
- Fast food companies are going to great lengths to find workers;
- David's Bridal asking for Chapter 11 protection;
- One of the reasons for the tech meltdown on Wall Street was...Apple;
- The U.S. Canada, Mexico trade deal...could be in trouble;
- Those stories and what the heck happened on Wall Street.
Also today we'll feature Cat Rocketship and the 10th Anniversary of Market Day Iowa which happens in downtown Des Moines this Friday...and yes, it's cool.
We'll also chat with Laura Kinnard from Drake University and DMBizMixer.com about Small Business Saturday tips and marketing idea.
We get pretty wrapped up in Small Business Saturday, which happens this Saturday all over the United States. Here Laura Kinnard from DMBizMixer.com and Drake University talks up the possibilities of finding unique gift items while supporting hyper-local businesses. And we'll offer just a couple of tips to get you in gear not only for Small Business Saturday but all the way through the holidays. Here is that recent podcast on 22 Small Business Tips. And, here is Laura!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
We're always hearing about how small business retail is being crushed by "big-box". I've always believed that if local retail would brush up on how they engage consumers, know what their consumers want/need and focus on delivering exceptional service they will win. When we saw this piece from Motley Fool it hit home and we aired this piece on The Week in Review on News/Talk 1540 KXEL. So here, in just nine minutes, are twenty-two solid ideas to help your brick and mortar retail business rock it this holiday season. Let's do this!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
Each weekday, just ahead of 5pm Central we offer up the business news headlines so you can listen on YOUR time. And, BTW you can join us on Twitter @IOB_NewsHour. Let's talk...business. Here are some of the stories you can click through to hear:
- Who's on first? Mixed signals from the White House on China;
- Apple had a dismal earnings report and then Warren Buffet lost...money;
- Starbucks to open 2,100 more stores next year...that's a bunch of coffee;
- UPS is facing a possible strike;
- Small Business and 22 ways that you can WIN this holiday season;
- The markets today...yikes. If you liked roller coasters...
Those stories and some fun with Cityview and Jeff Pitts as he takes Friday into Funday and lists out some Stuff to DO in the Metro this weekend into next week. We got us some arts and entertainment. You can click here to listen.
Thanks for listening.
Busy day on the Business News Hour. It's not only Halloween but it's also the end of what we predicted was going to be a tough month for Wall Street and...yep, we were right. Today the headlines look like this:
- The S&P 500 had the worst month since 2011;
- Denny's stock surged today...so, what's going on? We'll share;
- L.L. Bean sees greater sales growth coming from...Canada;
- General Motors announced they will be cutting jobs...ouch;
- America, you've got a problem and it's getting bigger each month;
- Could tiny Windsor Heights, Iowa be the home of something dramatic?
- And, of course we've got the numbers from Wall Street.
Those stories and a conversation about trash with Tony Colosimo (click to listen) of Sparta Waste. What he has to share about our current recycling will surprise you. Like...did you know that most of the items you carefully put in your current recycle bin ends up in the landfill anyway? Yeah...that and more. You've got to listen to this short piece.
Also today we'll chat with former Maryland governor Martin O'Malley (Click to listen) as he was in Iowa stumping for a whole bunch of fresh face candidates for the Iowa Statehouse to Congress. Why do it and what have Democrats done for decades to their own demise? We'll talk about it.
