Insight On Business the News Hour

What They Should Have Done - A Branding Lesson

Here are two real-world marketing/branding stories for you. In one Wyndham Hotels and Resorts out of San Antonio blows it in the other Blue Microphones out of California hits it out of the park. The bottom line is this: A company can spend thousands, if not millions, to build or maintain a brand but the true test of their branding message is their customer service. It's a wise lesson for any size business...

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Why “Loud is Losing” with Kyle Sexton

Our friends from the Greater Des Moines Partnership, the Ankeny Chamber of Commerce and the Ankeny Young Professionals brought marketing strategist Kyle Sexton the the Metro for a presentation about your best consumers, marketing and putting those two factors together to...win. Here we talk about what a marketing strategist does and some of the high points from his presention. If you have anything to do with marketing a product or service...you might want to listen! No, there is no "might" about this...

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Business Networking & Social Media with Laura Kinnard

Each Monday afternoon Laura Kinnard joins us for a rundown of some business networking events in the Des Moines Metro, some educational opportunities to learn more about social media and a social media tip or two. Here's Laura from Des Moines Biz Mixer

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Social Media and Business Networking with Laura

Each week our social media trainer Laura Kinnard joins us for a conversation about that and about business networking. You can find her networking events at Des Moines Biz Mixer but you've got to listen to this to hear her thoughts on social media for business. We're here to help you make connections and to make social media less scary...go!

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.  

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Networking and Social Media for Business

Each week we have Laura Kinnard our social media and networking contributor share with us, and you, places to go and people to see and some social media advice regarding business. You can follow along on Twitter with #DMBizEvents or head to her website, Des Moines Business Mixer. Let's go! 

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Three Marketing Professionals Share during AMA-Iowa Experience

We attended, along with about 150 others the American Marketing Association - Iowa Chapter Experience 2017. We caught up with three of the professional marketers who addressed the group to learn more. In this segment we talk Marketing Analytics and knowledge of what consumers really want with Heather Lamb of Zirous which is based in Ankeny. Then we talk about trade shows and how to get the most out of your next event with Cari Rosno the owner of Skyline Dynova of Des Moines and Omaha. We wrap up this segment with Tiffany Tauscheck of the Greater Des Moines Partnership about how to work local but still be global. Three very different topics but all valuable information for business. Have a listen.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Headshots DSM - Our Small Business Spotlight

Our Small Business Spotlight shines on Phil Wever and his startup business Headshots DSM a mobile photo studio that should be of interest to busy business people who don't want to take the time to travel to a studio to have their and their staff, photos taken. We have some fun with Phil and he is expected to have several "Pop-Up" photo studios in the coming days.  A "pop-up" photo studio? Meet Phil Wever, professional photographer...

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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The AMA-Iowa Experience

We're talking marketing with Joey Taylor-Moon of the American Marketing Association-Iowa Chapter or AMA-Iowa. More directly we had a discussion about the AMA-Experience which takes place on Friday 10 February. Members and non-members are encourage to attend and learn from some of the best about effective marketing solutions regarding digital marketing, marketing ROI, explaining marketing to the C-Suite and much more. Here is the link to register for the 2017 AMA-Iowa Experience. You will be glad you were part of this valuable event.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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First Quarter Marketing Tips for Business

Spend five minutes with us and consider these marketing tips that will help your business make the First Quarter of 2017 one of the best ever. We're not going to lie to you...it will take work. But, in the end you should see a marked difference in consumer awareness and, most important, sales. Have a listen...

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Paying Attention to Your Business Website

Your business website can be your best sales tool or it can sink your prospects. What should you do to fix it and turn it into an amazing asset? Our guest is Manoj Tomar who owns Amplimark a company that is dedicated to assisting small businesses in their marketing efforts. Our focus here is on your business website and tips you can use to make it work...well.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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