Marketing Tips

L. Grace Brands with Kevin Anderson

What happens when a couple of radio guys talk marketing? Plenty. Here you'll meet Kevin Anderson the President and CEO of L. Grace Brands as we talk about a host of things from working a dairy farm to living in Nashville to the Salem Radio Stations he ran to how he and founder, Liliana Tami Joe Grace work together to package results for their clients.  It's a wide ranging conversation we think you'll enjoy. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Video for Business with Trevonte Diggs

Today you'll hear from Trevonte Diggs the Chief Videographer for Tero International as we talk about some new, very cool, changes coming to his state-of-the-art studio.  And, it's a studio that you and your business can use and the reasons are many. For example, marketers who use video grow company revenue 49% faster than those who do not.  WOW!   Also, should you wish to to follow us you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Getting Advertising Results with Gale McKinney

It is the hope of every business to be able to show real results for your advertising and marketing dollar. How do you get there?  How about doing business with folks you know and trust and who can take your message to the target market YOU want to reach.  Oh, and then having your trusted advertising partner follow up with concrete information. Is this a myth?  Nope, it's the way Gale McKinney from Twin Rivers Media works. Gale is the founder of The American Cattlemen Magazine and Podcast as well as The American Dairymen Magazine and The Iowa Sportsman Magazine. Here you will learn the value of targeted marketing and more.  Meet my friend...Gale: 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and Getting Advertising Results 18 February 2025

Great to be back in the studio after taking President's Day off and thank you for being with us for this edition of the Business News Headlines. Also, stick around for a conversation with Gale McKinney about how to best get results from your advertising dollars. Something that is important for any business. And remember, should you want to follow us on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:
The business impact of shutting down USAID;
Yet another egg update;
Brazil has voted to join OPEC+
The Duchess of Sussex is back in the news;
The Wall Street Report;
And, KFC is moving their corporate headquarters.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Fastline Marketing Group with Dean Barke

One of the things that is so impressive about the Fastline Marketing Group is their commitment to "white glove" customer service. That is just one of the nuggets you'll hear in this conversation with Dean Barke the President of the organization. While other companies have shed face to face customer service Fastline Marketing Group continues a tradition of in person sales calls. The company may serve the agricultural industry however the thoughts Dean shares here should resonate with any business. Enjoy, we did!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and Fastline 12 December 2024

It's the Thursday Edition of the Business News Headlines on this the 12th day of December and we are 13 days away from Christmas and the Jewish Festival of Chanukah. Like you need reminding. Thanks for being with us.   Should you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:
Yes, Virginia, inflation is still with us;
The IRS has collected 4.7 billion from tax cheats;
But that may soon come to an end and why;
The U.S. Senate is about to take up a Social Security issue;
And, YouTube is contributing to...inflation;
C-Suite folks are very nervous and why;
The Wall Street Report;
You are about to get some relief from bank fees.
For the conversation you'll hear from the President of Fastline Marketing Group, Dean Barke. While the company focuses on the agricultural market this conversation has some golden nuggets for anybody in business. From employee morale to "white glove customer service" and a host of other items we think you'll enjoy.  We sure did.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 10 December 2024

How can Small Business Owners get a larger slice of the pie?  We have some thoughts and that kicks us off this evening. Welcome to the Business News Headlines for Tuesday the 10th day of December, glad you're with us. Also,  should you want to follow us  on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:
Small Business Tips for this Holiday Sales Season;
Consumers who were "tricked" into purchases get money back;
A U.S. airline adds Tokyo and Seoul to it's destinations;
A key economic report is due out tomorrow...some thoughts;
A federal judge has blocked the merger of two grocery giants and why;
The Wall Street Report;
A troubled automaker looks to China and Spain for EV batteries.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 24 September 2024

This is the Tuesday Edition of the Business News Headlines...thanks for being with us again today. We'll kick things off with what the Department of Justice says Visa is doing to consumers and businesses. It's an antitrust case and big money is on the line. Also today you'll meet Ben Currie who is the president of the American Marketing Association - Iowa Chapter as we talk about the upcoming AMA-Iowa Experience.  An event that anybody in the marketing and advertising world should consider attending.  And, if you want to reach out to us on social media you can hook up with us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  Here's what we've got for you today:
The Department of Justice vs. Visa;
Did the Central Bank "fiddle" too long?
We're talking about consumer confidence;
Kids, Social Media and Prince Harry;
It was a shaky start but Wall Street had a winning day;
What to know about...mattresses. No, really!
For the interview you'll meet Ben Currie the President of the American Marketing Association - Iowa Chapter and the upcoming event AMA-Iowa Experience. Its a one day event that brings some of the best marketing and advertising minds together to learn and network. I've been to many of these and can share with you its well worth the time and attention. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 27 March 2024

If you want to drive into Manhattan…New York…not Kansas it’s gonna cost you.  Welcome to the Business News Headlines for Wednesday the 27th day of March and thanks for being here. In other news, a day that ends in a Y means yet another TikToK story. Amazon is getting serious about AI with some big money investments. The My Pillow guy is in some hot water in Minnesota. In sports news the coming sale of the Baltimore Orioles is a thing. Fast Food Workers in California are losing their jobs…and it’s a bone headed move by restaurant chains. We’ve got the Wall Street Report and some big news for creators. For the interview if you are seeking to build your business and bring in more customers my friend Phil K. James of Good Milkshake is here to help and it’s pretty damn amazing.  To listen to that conversation click this link. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.
 

How to Acquire More Customers with Phil K. James

He has been at it for fourteen years. My friend Phil K. James and his company Good Milkshake has been helping, mostly restaurants, gain more customers in some very creative ways. Now he has a method that is guaranteed to boost your business and it all has to do with Google Rankings. The really cool thing about this is that it's not just for restaurants. Plumbers, Electricians, Real Estate folks and just about any business can use his method...that just plain works. It is a game changer friends.  Meet Phil:
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.