Marketing for Business

The Spoken Word and A TracrorCade with Jeff Stein

For years "experts" have said, "Radio? It's dead!"  They said it at the dawn of television. They said it at the birth of cable TV. They said it when streaming services came about and they said it when podcasts became popular. But know what...radio is still very much alive. In fact the "spoken word" is more popular today than it was ten years ago. Here you'll meet Jeff Stein the Program Director and News Director for News/Talk 1540 KXEL a 50,000 powerhouse based in Waterloo, Iowa with details. And as a bonus he'll talk about the Great Eastern Iowa TractorCade that kicks off on Sunday the 8th in Mount Pleasant, Iowa.  Meet Jeff:
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

L. Grace Brands with Kevin Anderson

What happens when a couple of radio guys talk marketing? Plenty. Here you'll meet Kevin Anderson the President and CEO of L. Grace Brands as we talk about a host of things from working a dairy farm to living in Nashville to the Salem Radio Stations he ran to how he and founder, Liliana Tami Joe Grace work together to package results for their clients.  It's a wide ranging conversation we think you'll enjoy. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and Meet Kevin Anderson 27 May 2025

Welcome back from what we hope was a wonderful Memorial Day Holiday Weekend.  We're grateful to be back in the studio. We kick things off today with a look at the Consumer Confidence Report...and there is good news here for the first time in months. In other news, The tariffs are on, tariffs are off, on, off...it's so confusing. There’s a new contract for some 3,000 workers at Pratt & Whitney based in Connecticut. More news about U.S. Steel and Nippon Steel comes your way today. We’ll share the numbers from Wall Street with you and the retreat from DEI efforts is leaving many out on a limb.  For the conversation you’ll meet Kevin Anderson who is the president and CEO of L. Grace Brands.  It’s a highly entertaining conversation we think you’ll enjoy.  But, first the news.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 13 May 2025

We kick things off with a surprising story about inflation. Yes, it cooled a bit in April but, as always, there is a but and we'll share what many economists have to say.  However, food prices did decline so there is that.  This is the Business News Headlines for Tuesday the 13th day of May, thanks for being with us. In other news, Wall Street closed mixed. In sports the names Pete Rose and Shoeless Joe Jackson were resurrected. President Trump  is in the Middle East and what we know. United Health upended the Dow and what happened there.  We’ll share the Wall Street Report with you and the sad reality of malls in the U.S. wraps up our newscast today.  Let’s go.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Customer Service and Trade Show Advice with H.A. Gross

Here you will meet H.A. Gross who with his wife, Cindy, own Plaza Printers based in Urbandale, Iowa. This is a story about exceptional customer service and living up to your word. We were in New Orleans for the 40th Annual Conference and Trade Show for the National Tractor Parts Dealer Association. One of the highlights of the event was bringing together former and current presidents of the group to tell their stories. It was a great addition.  To offer our appreciation we decided to give them their favorite bottle of liquor with a the NTPDA logo, their name and years of service.  The supplier failed to inscribe the name of the president and his year of service!  Here is a great story about customer service, being honest, living up to expectations and more.  Meet H.A. who also has some trade show marketing tips.  We hope you enjoy this...we did! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.
 

Video for Business with Trevonte Diggs

Today you'll hear from Trevonte Diggs the Chief Videographer for Tero International as we talk about some new, very cool, changes coming to his state-of-the-art studio.  And, it's a studio that you and your business can use and the reasons are many. For example, marketers who use video grow company revenue 49% faster than those who do not.  WOW!   Also, should you wish to to follow us you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and Video with Trevonte Diggs

The start of another week and welcome to the Monday Edition of the Business News Headlines. We kick things off today with the sell off going on in the U.S. stock market. Today investors ran for cover and at one point the Dow was off by more than 1,000 points.  That story first. Also today you'll hear from Trevonte Diggs the Chief Videographer for Tero International as we talk about some new, very cool, changes coming to his state-of-the-art studio.  And, it's a studio that you and your business can use and the reasons are many. Also, should you wish to to follow us you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:
The Tariff Fueled Meltdown on Wall Street;
A Canadian Provence makes good on it's threat impacting 1.5M Americans;
China hits back and targets American farmers;
Tesla stock continues its free fall and why;
The asylum app that now is a "self-deportation" app;
The Supreme Court rejects a case brought by 19 states;
The Wall Street Report;
The new "dot com bubble" and AI?
For the conversation you'll hear from Trevonte Diggs and the new technology Tero International is bringing to their state-of-the-art studio.  A studio, that you and your business can use to get your video message to your customers, employees and so much more.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.
 

Getting Advertising Results with Gale McKinney

It is the hope of every business to be able to show real results for your advertising and marketing dollar. How do you get there?  How about doing business with folks you know and trust and who can take your message to the target market YOU want to reach.  Oh, and then having your trusted advertising partner follow up with concrete information. Is this a myth?  Nope, it's the way Gale McKinney from Twin Rivers Media works. Gale is the founder of The American Cattlemen Magazine and Podcast as well as The American Dairymen Magazine and The Iowa Sportsman Magazine. Here you will learn the value of targeted marketing and more.  Meet my friend...Gale: 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and Getting Advertising Results 18 February 2025

Great to be back in the studio after taking President's Day off and thank you for being with us for this edition of the Business News Headlines. Also, stick around for a conversation with Gale McKinney about how to best get results from your advertising dollars. Something that is important for any business. And remember, should you want to follow us on social media you can find us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  And our website is just a click away where you can scroll through all of our newscasts. Here's what we've got for you today:
The business impact of shutting down USAID;
Yet another egg update;
Brazil has voted to join OPEC+
The Duchess of Sussex is back in the news;
The Wall Street Report;
And, KFC is moving their corporate headquarters.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Fastline Marketing Group with Dean Barke

One of the things that is so impressive about the Fastline Marketing Group is their commitment to "white glove" customer service. That is just one of the nuggets you'll hear in this conversation with Dean Barke the President of the organization. While other companies have shed face to face customer service Fastline Marketing Group continues a tradition of in person sales calls. The company may serve the agricultural industry however the thoughts Dean shares here should resonate with any business. Enjoy, we did!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.