Insight On Business the News Hour

Advertising/Marketing with Chuck Mefford

Next week Chuck Mefford and his program Brands Formation will be back in Des Moines. The half-day seminar, sponsored by the Des Moines Radio Group, offers small businesses answers to their advertising and marketing issues. What is best about this program is nobody from the Des Moines Radio Group will attempt to sell you anything...but the information and real-world examples are amazing.  The event is November 1st. Here is a sample of what you'll hear from Chuck...


Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.  
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Social Media Club of Des Moines - Hashie Awards 2016

Recently the Social Media Club of Des Moines presented the 2016 Hashie Awards honoring social media efforts from business and industry here in the Greater Des Moines Metro. The judging was done by a team of social media professionals from across the United States. We spent some time at the event and interviewed many of the award winners and their agencies. If you listen you'll pick up an idea or two how to use social media for your business...after all, these are the best!


Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 
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Jason Parkin on the Business of a Meteorologist

He has worked in front of the television camera delivering accurate weather forecasts for over 20 years. Recently Jason Parkin was named one of the most trusted meteorologists in Central Iowa. We asked him about the business of weather-casting and more. The back-story of Jason here... 


Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 
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The New Cityview and Why with Shane Goodman

In a major change Shane Goodman announced last month that Cityview was going from a weekly paper to a monthly magazine. We booked Shane as soon as we could and today the New Cityview is hitting newsstands across the metro. Why the change and what will it mean for content? Listen in! 


Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 
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Radio and Format Changes with the Des Moines Radio Group

Recently the Des Moines Radio Group switched formats for FM-104.5 from "music of your life" to News/Talk. We asked Jeff "Del" Delvaux to join us and explain why the change was made, what factors are considered when making changes in formats and more. Here is that conversation:



Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 
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Vets of Valor and Legends of the NFL in Des Moines

Next month several legends of the National Foot Ball League will be in Des Moines for a golf event and your business is invited to take part. Kyle Lee from the Des Moines Radio Group talks to us about Vets of Valor and the fund raising event featuring so many former football players. It's all about raising funds for the Veterans. Kyle gives us the details!


Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
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The Business of Radio Promotions with The Des Moines Radio Group

The NCAA is in Des Moines and the Des Moines Radio Group is launching a three day promotion called Hoops and Hops. While listeners enjoy promotions there is a back story to every one. Joining us in studio is Jeff Delvaux the General Manager of the Des Moines Radio Group and we talk about that and more...enjoy! 


Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
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Business, Networking and Your Business Story with Laura

We're with our regular contributor, Laura Kinnard as we chat about some business networking events in the Des Moines Metro. We also take a side trip down the path of getting your business story to consumers and to the media.  What is your plan for getting...found?  We offer some tips. 


Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
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Print, Sales and the Iowa Living Magazine Business

So, if print is dead...how come Iowa Living Magazines continue to grow into more Iowa communities?  We talk with Jolene Goodman the director of sales at Iowa Living about that, sales professionals, the art of selling and the value statement print can bring when it is...local.  Here is that conversation. 


Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
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The Startup of the Iowa Starting Line

We love telling the stories of Iowa Startups...and here is one that is actually making money. Patrick Rynard is the founder of The Iowa Starting Line a political blog that was launched in the target rich climate of the 2016 Iowa Caucus.  The back-story with Patrick:


Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.
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