Insight On Business the News Hour

Marketing for Business - Employee Branding, Events and More

Each week we do a special segment "Marketing for Business" where Phil K. James and Michael Libbie offer up marketing ideas and tips to help your business break out and excell. Here we talk about Experience Retail, giving employees the ability to help build your brand, the human interaction of social media, how to create an event that gets traction and attendance. Here from Good Milkshake Digital and Insight Advertising, Marketing, and Communications is "Marketing for Business"

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

 

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Brand Loyalty is Dead with Mary Ann O’Brien

Once again the Business News Hour took part in the American Marketing Association - Iowa Chapter Experience where over 120 business owners, marketers, agency types came together for a full day of learning. Topics ranged from content to branding to communication and more. Here we sit down with Mary Ann Riley from OBI Creative based in Omaha to talk about her keynote address, "Brand Loyalty is...Dead". Some great thoughts here...enjoy! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Marketing for Business - A Little Plan Lots of Customers

In our regular Tuesday segment on marketing for business Phil James from Good Milkshake Digital and I talk about how Amazon is disrupting everything, how small business can compete, how by making a plan and using technology you can crush other marketing giants and...this is important...how to leverage a "keystone" piece of marketing material into lots and lots of other social media touches. Give us some time and we can help you move the needle. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Airport Hospitality - Meet Cheng Lor

When we made the decision to attend the Media Day at the Des Moines International Airport for the purpose of learning more about the new amenities offered to travelers we did not expect this story. Meet Cheng Lor the President/CEO of Aero Service Group based in Minneapolis. For several years his company worked the Fredericks Coffee stand, just past TSA screening area, turning in solid growth each year. When it came to the food service at the Des Moines International Airport the Airport Authority made the decision to partner with Mr. Lor. Listen as you learn about his life in Cambodia, the "Killing Fields" and how that experience shapes his business today. It's quite the story...

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Fireplace Superstore Is Not Big Box

Baby, it's cold outside so we thought this conversation with Chris Bump from The Fireplace Superstore was in order. No, it's not a "big box" but a family owned business that has expanded greatly over the years. Based in Urbandale, Iowa Chris says the business focuses on just a couple of things but does those things very, very well. Warm up with The Fireplace Superstore! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Charles Ganske - A Personal Jeweler a Great Small Business Story

No one can dispute that jewelry is a personal reflection of our personal brand and it's something that can reflect so many feelings and emotions...for generations. That tends to be the focus of this small business story of with Charles Ganske of Charles Ganske - Personal Jeweler. Listen as he talks about the emotional connection to jewelry and how customer service and design have propelled his business forward. Enjoy...

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Christian Photo in our Way-Back Machine

We love highlighting local, small business and now is such a critical time for small business owners that we thought we'd reach back to a conversation we had in the Fall of 2016 with Grant and Brian Christian. They are third and second generation owners of Christian Photo based in Urbandale. We love their passion and their story and thought it might mean something to you as well. Climb into our Way-Back Machine and meet the current and future of Christian Photo, "Iowa's Local Camera Store"

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Keeping Track of Time with TimeSolv and Scott Clasen

There is a reason some companies thrive and others are happy just to survive. Our advertising agency keeps track of the time we spend on behalf of our clients. It's how we get paid. It's much the same as lawyers, CPA firms or freelance professions. This spring our computers crashed and our time keeping system went with them. Sure we had it backed up but when we called the company to inquire about replacing our software we were told we had to buy new...and at a crazy price. We searched for a solution and found TimeSolv. After using the product for four months we called Scott Clasen and asked if he would be kind enough to join us on the Business News Hour. Why? We think you should know about how some companies...thrive. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Suku Radia on Business and People

He is the beloved president of Bankers Trust and soon Suku Radia will retire from a position he has held for years. We invited Suku back to our studio to reflect a bit on business, people, banking, relationships, his "coming of age", his marriage and so much more. Listen to this wide ranging interview. We promise you will learn something...

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Harbinger our Restaurant of the Week!

Each week our friends at the Iowa Restaurant Association select a member to join us as our Restaurant of the Week and this week it is Harbinger with Chef/Owner Joe Tripp. Here we talk about what inspired his new eatery, the amazing flavors that come from veggies, how food is so different from culture to culture, why he changes his menu (sometimes daily) and so much more. This is a great conversation for foodies and those of us who really enjoy an eating adventure and experience. Now, go!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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