Insight On Business the News Hour

Four Steps to Impact Sales with Tero International

We open up our conversation about Impact Sales Training with Maureen Berger admitting that we ALL sell something. Here Maureen, from Tero International, shares with us the process behind Outcome Driven Selling a course that starts with the idea it's best to begin by building and then preserving relationships. Here are the four steps in effective selling:

  • Build/Preserve the Relationship and Clairify Goals;
  • Identify Desired Outcomes;
  • Generate Options;
  • Evaluate and Make Decisions.

Have a listen! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

 

 

 

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Coming Together - The Iftar Dinner

When we got the call from Fez Zafar about the American Iftar Dinner he had to explain what it was. We did a little search and WOW... Here to explain what the event is, why it is being held and how J.J. Kapur and Fez see this spreading across the nation are two very bright young people with a goal. About the time you think nothing good can come from the tension in our nation we get this. Let's eat...together!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Iowa Business Journals with Jolene Goodman

Who says "print is dead"? Each month we take a look at the Iowa Business Journals with Jolene Goodman from Big Green Umbrella Media. In this months edition the feature is on succession planning for business. We also talk about small to mid-size businesses and the fact that Jolene is seeking a sales professional. Yep, print is growing when it is targeted... Here is our conversation:

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Inclusive Cultural University - ICU with Jon and Del Marion

Meet the father/son team of Del and Jon Marion and the Inclusive Cultural University (ICU) where they believe that respect and direction and training can help us bridge gaps in our society. Jon has been working on the idea for several years and recently launched ICU and started recruiting agents of change. Already they have made connections with the NBA, NFL. local and regional public schools and colleges. This very well be something to watch. Meet Del and Jon in our Small Business Spotlight...

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Blueprint for Building Community - Joshua Barr

Coming up on the 14th of March the Des Moines Civil and Human Rights Commission will host a full day seminar titled, Blueprint for Building Community. Here we visit with Joshua Barr, the Director of the Commission, about Iowa being named as "The Best State in the Nation" and what that means or does not mean. We also spend time discussing the key points of the Seminar and how attending will give people the tools to eliminate racism, build inclusion, understand and fight poverty and more. To register for the event, which takes place at Des Moines University Student Education Center here is that link. You will not be disappointed. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Take Time to Get Your Content Right with Kasey Riley

Meet Kasey Riley educator turned library marketer turned Chief Marketing Officer at The Fat Plant Society of Kansas City. Kasey was one of the presenters at the Iowa-AMA Experience where she spoke about the importance of carving out time to write...clearly, with meaning and with passion. Content it matters if it is...good. You can connect with Kasey on Twitter @KaseyLaineRiley. Meet Kasey!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Communication - Written and Verbal with Nick Westergaard

One of the speakers at the AMA-Iowa Experience was friend of the broadcast Nick Westergaard from Brand Driven Digital. He was there to present on communication skills both written and verbal. We talked about that and his new book. Meet Nick....

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Power of Questions in a Presentation

When giving a presentation to a small group or a large audience remember the Q&A portion of the presentation might be the most important part of your time. Here we visit with Carlos Alvarez from Tero International about the Power of Questions. How to ask for questions, how to handle negative questions, how to encourage a silent audience to become engaged. We cover lots of ground here...listen in! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Marketing for Business with Phil K. James & Michael Libbie

It's what happens when two marketing professionals get together in the same studio and talk...business marketing. Here Phil K. James from Goodmilk Shake Digital and Michael Libbie from Insight Advertising, Marketing & Communications open up with a neat story about Gary Vaynerchuk and his digital visit to a 5th Grade Classroom in Des Moines to specific targeting of Facebook ads. How to get the big bang by KNOWING where your customers are and then...target them. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Fourteen Myths of Presentations

We've all heard them, "Start every presentation with a joke because it puts your audience at ease". That is just one of the Myths of Presentations we talk about. Here we visit with Wayne Bruns one of the Tero International trainers about that and 13 additional items that could put your presentation at risk. Some great tips to help you succeed...

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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