Insight On Business the News Hour

What They Should Have Done - A Branding Lesson

Here are two real-world marketing/branding stories for you. In one Wyndham Hotels and Resorts out of San Antonio blows it in the other Blue Microphones out of California hits it out of the park. The bottom line is this: A company can spend thousands, if not millions, to build or maintain a brand but the true test of their branding message is their customer service. It's a wise lesson for any size business...

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

The New American Economy - Immigration Reform

Through a bitter election cycle and afterward it would seem that immigration reform, to some, means only kicking people out of the United States rather than finding ways to create a pathway to a secure future. Enter the business, faith and social community and what is called the New American Economy. Here John Stienman talks about how hosts of individuals, from various political back-grounds, are urging a positive system that will not only improve our business climate but is also the "right thing to do".

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Effective Presentations - Control of the Room

We've talked several times with Wayne Bruns one of the Tero International Trainers about effective presentations: Using voice inflection, speaker images, power point...but what about the physical space where you are giving your presentations. What smart take-a-way items can you learn?  Here, once again, is Wayne:

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Public School Choice and More - Louisa Dykstra

Meet Louisa Dykstra a public school advocate, Mom and voter. Much has been made over school choice this year and Louisa reminds us that we already have lots of choice when it comes to our children and how our children learn. We had a huge news-day when we hosted Louisa so this is rather short...but we'll have her back. 

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Money, Fraud Protection and More with Kent Sovern

The work being done by AARP and AARP-Iowa impacts every age group. Here we visit with AARP-Iowa State Director Kent Sovern about Smart Money Week, a special fraud protection program with Iowa Attorney General Tom Miller, a free shred of old documents to and seminars designed to assist you on keeping more of your hard earned money. Plus AARP Members are invited to a free screening of Hacksaw Ridge. We pack lots of information into a few minutes. Have a listen and get all the details here

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Publishing with a Mission with Mandy Houk

If print is dead...as some suggest...why do publishers still crank out exceptional magazines? The answer is finding a niche that is under-served and going for it. In this case Mandy Houk does just that with Des Moines Move. Published six times a year the focus of Des Moines Move is to get school age kids out and moving. While for some that might mean changing the WiFi password at home...this magazine, which goes to kids in school in partnership with the schools, attempts to educate and reward. Have a listen and then...move.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Dirtybird with Rocky Vest

We never thought about it but...soap is a commodity. For the most part you go buy soap and think nothing of it it's "just something to wash with". But, what if that soap offered more than clean?  Meet Rocky Vest one of the guys behind Dirtybird Energy a really different way to get clean and infuse your day with a little extra energy...or relaxation...your choice. Listen in and have some fun with something new...Dirtybird Energy

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Project Learning with West Des Moines Schools

Can career education begin in elementary school? The theory behind Project Learning says it can. With us to talk about the connection between schools, business and careers are Justin Miller and Sheila Hudson from the West Des Moines School District. Coming up they need several things: Students (they have those) and Business Partners who would be willing to assist students learn more about simple business reality to more complex business issues. We talk about the connection between a solid education and personal success and offer up examples of the effort. Perhaps your business can help? The school tours kick off on April 24th. Details are here.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Career and Personal Enhancement with the Des Moines Jaycees

In studio with us is Ryan Anderson and Yolandi Carrick from the Des Moines Junior Chamber (Jaycees) talking about their Next Step Series and what the Jaycees can do for young people seeking to make a difference in themselves and in their community. The event we talk about happens this week (Thursday) at The Republic and you are invited to attend...and learn...and grow. 

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Networking and The Young Entrepreneur Convention

As she does each Monday afternoon Laura Kinnard from Des Moines Biz Mixer runs down a list of business networking events in and around the Des Moines Metro and then introduces Brandon Adams the founder and push behind the Young Entrepreneur Convention coming back to Des Moines this Friday and Saturday. Good stuff coming your way...listen to the possibilities and get your tickets here.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00