Insight On Business the News Hour

Small Business Saturday - Marketing Tips

It's the 10th Anniversary of Small Business Saturday and it happens on 25 November. Here we break down the impact of Small Business Saturday and offer up some marketing tips to help you create a buzz about the day. It's not too late IF you get started right now. You can even create some great in-store marketing items, for free, by visiting the Small Business Saturday website sponsored by American Express. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Iowa Business Journal Is….

Our friends from Big Green Umbrella Media launched the Iowa Business Journals which is now in several metro communities: West Des Moines, Waukee, Grimes, Johnston and Urbandale. Here Jolene Goodman shares with us why the Iowa Business Journal was created, who gets it, what might be its B to B value and some content stories.  

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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The Iowa Business Journals with Jolene Goodman

Not long ago our friends at Big Green Umbrella Media launched the Iowa Business Journals in West Des Moines and Waukee. Recently the small to medium focused newspaper launched in Grimes, Johnston and Urbandale. Here we visit with Jolene Goodman about the business of print media, targeted advertising and media in general. We also welcome them as a new sponsor of the Business News Hour. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Small Business Marketing Help with Deidre DeJear

She came to Des Moines on a mission of learning, got a degree from Drake and a job from Bankers Trust. Then Deidre DeJear doubled down on a mission to help small businesses who otherwise could not afford marketing efforts...use her company DeJear Corporation (Contact Info) to get a boost understanding finances, marketing, logos and more. She then partnered with the United Way of Central Iowa to help struggling new businesses get paid for attending her workshops. It's worth a listen and a connection! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Small business and Social Media

There are reasons many small to mid-size businesses don't engage with social media...they don't understand how it works, why it words and don't want to spend the time learning on their own. Enter Home Grown Social Media with Patrick Palmer and Sara Broers. Here Patrick and Sara explain their program for small businesses and why they are taking their talents on the road in a series of workshops for Northern Iowa in Mason City and online. Facebook, Twitter, Business Blogging, Instagram and so much more...listen in.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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Why “Loud is Losing” with Kyle Sexton

Our friends from the Greater Des Moines Partnership, the Ankeny Chamber of Commerce and the Ankeny Young Professionals brought marketing strategist Kyle Sexton the the Metro for a presentation about your best consumers, marketing and putting those two factors together to...win. Here we talk about what a marketing strategist does and some of the high points from his presention. If you have anything to do with marketing a product or service...you might want to listen! No, there is no "might" about this...

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Three Marketing Professionals Share during AMA-Iowa Experience

We attended, along with about 150 others the American Marketing Association - Iowa Chapter Experience 2017. We caught up with three of the professional marketers who addressed the group to learn more. In this segment we talk Marketing Analytics and knowledge of what consumers really want with Heather Lamb of Zirous which is based in Ankeny. Then we talk about trade shows and how to get the most out of your next event with Cari Rosno the owner of Skyline Dynova of Des Moines and Omaha. We wrap up this segment with Tiffany Tauscheck of the Greater Des Moines Partnership about how to work local but still be global. Three very different topics but all valuable information for business. Have a listen.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Networking and Social Media for Business with Laura

With the large amounts of education and training available to help businesses better understand the power of social media it is stunning that so few use the tools correctly. Here Laura Kinnard from DMBizMixer.com speaks to that issue and offers up some great social media education opportunities happening yet this week from paid to free. Give us seven minutes to put you on the road to better marketing.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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The Business Journal - Insight for Small Business

Nearly a year ago Shane Goodman from Big Green Umbrella Media made the decision to publish a small business centered monthly magazine that offered insightful content. The Business Journal was born and now goes to each business in West Des Moines, Waukee and today he announced Grimes, Johnston and Urbandale are also in the mix. I know, you thought print was dead...not so fast. Have a listen and yes, we're fans. 

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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Networking for Business with Laura Kinnard

We had a little ice in the Greater Des Moines Metro on this Martin Luther King, Jr. Holiday so we piped Laura Kinnard in for a conversation of networking events coming up this week. From early morning gatherings to evening festivities she's got a list of interesting and valuable places to go so you can learn and network.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

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