Insight On Business the News Hour

The Business of Political Messaging with Mark Langgin of GPS Impact

The way political candidates get their message has vastly changed. Back in the day radio, television and newspapers took the major portion of campaign dollars. Today much of that has changed depending on the demographic of the targeted voter. It's an interesting business and here we visit with Mark Langgin a partner in GPS Impact. We talk about the various platforms, the message creation and the delivery using a host of methods. What's hot and what's not so much. And, as we head into 2020 we figure you might want to learn more about how all this works. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

00:0000:00

Helping Business Grow - Out to Lunch with Jonnie Wright

Each week we take a thought leader Out to Lunch to talk over business while at a locally owned restaurant. This week we're at Gilroy's Kitchen + Pub + Patio with the founder of the Buyosphere and Buysphere University, Jonnie Wright. Here we do a deep dive into business branding, marketing, consumers, customer service. And, you'll learn some tips and secrets on how to become a better business. Learn more from Johnnie as we go Out to Lunch

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Quick Bites with Johnnie Wright

Each week we take a thought leader Out to Lunch and have a business discussion at a locally owned restaurant. It's something that goes on every day except YOU get to come along and listen to the conversation. But, before we launch into our meal we do something we call Quick Bites or three questions that each guest gets. It centers on a book, any book, a movie, any movie and we also ask, "If you were not doing the job you have now what would you love to be doing?"  We get some interesting answers. Here is Jonnie Wright the founder of the Buyosphere and Buyosphere University and Quick Bites: 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

00:0000:00

The Business News Headlines 4 December 2018

It was a shocking day on Wall Street as the Dow tanked by nearly 800 points. What's going on?  We've got that story along with some others that will have an impact on business:

  • The ingredients are all here for a slowdown;
  • Over 500 people lost their home due to a Wells Fargo...glitch;
  • Thompson Reuters to cut up to 3,200 jobs;
  • Big business is about to enter the pot market. So long Mom & Pop growers;
  • China says they will curb the export of Fentanyl but a U.S. company has their own trouble;
  • Slow economic growth is happening all across the globe. Why Trade wars;
  • What happened today and why on Wall Street

Those stories PLUS a Marketing Tip for small to mid-size businesses. I call this "The Wrong Messenger". That's all just a click away...

Thanks for listening! 

00:0000:00

A Marketing Tip - The Wrong Messenger

Every once in a while I offer up a marketing tip from our advertising and marketing agency, Insight Advertising, Marketing & Communications. Why? Well, it's an effort to help small to medium size businesses better understand how to advertise and market...better. Here is something I call "The Wrong Messenger" a quick look at one of the segments in my presentation "Five in 24". Go ahead...click through and thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

00:0000:00

The Business News Headlines 19 November 2018

We feared that the markets would open down today and they did...but then they kept marching downward. It's the business news headlines for Monday and here is what is just a click away:

  • A former Goldman Sachs VP is asking for $1.5 million said she was fired while on pregnancy leave;
  • Fast food companies are going to great lengths to find workers;
  • David's Bridal asking for Chapter 11 protection;
  • One of the reasons for the tech meltdown on Wall Street was...Apple;
  • The U.S. Canada, Mexico trade deal...could be in trouble;
  • Those stories and what the heck happened on Wall Street.

Also today we'll feature Cat Rocketship and the 10th Anniversary of Market Day Iowa which happens in downtown Des Moines this Friday...and yes, it's cool.

We'll also chat with Laura Kinnard from Drake University and DMBizMixer.com about Small Business Saturday tips and marketing idea.

00:0000:00

Small Business Saturday with Laura Kinnard

We get pretty wrapped up in Small Business Saturday, which happens this Saturday all over the United States. Here Laura Kinnard from DMBizMixer.com and Drake University talks up the possibilities of finding unique gift items while supporting hyper-local businesses. And we'll offer just a couple of tips to get you in gear not only for Small Business Saturday but all the way through the holidays. Here is that recent podcast on 22 Small Business Tips.  And, here is Laura!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

00:0000:00

The Business News Headlines 26 October 2018

Hey, before you go "Full Weekend Mode" check out some of the big stories from the world of business. And the markets....don't ask! On tap with just a click you'll hear about:

  • If the economy is clipping along at 3.5% growth how come the markets are in the tank?
  • More troubles for Tesla this time it's not the SEC but the FBI;
  • Once the darling of teens Snap is losing users and today suffered a market setback;
  • Speaking of setback...how about Amazon today;
  • A stunning report about small businesses and websites...you are not going to believe it.

Those stories and we've got Jeff Pitts from Cityview Magazine in to talk about some fun stuff going on in the Des Moines, Iowa Metro this weekend into next week. Click HERE to listen!

Thanks for coming by! 

00:0000:00

The Business News Headlines - 16 October 2018

Each weekday we bring you the big business news stories of the day along with interesting business interviews with local to international business leaders. Today is no exception:

  • Strong earnings (like we told you) pulled the markets back;
  • UBER to go...public?
  • Elon and Tesla pay a total of $40 million and they are back in business;
  • Chickens, Tariffs and Lawsuits;
  • The Des Moines River Project just got a big check;
  • Retail loses a leader as Richard B. Von Maur Jr. dies at 86;
  • The Market Report and it was a dandy.

Also today we will introduce you to Jennifer Gracey. Jennifer works with businesses on the consumer experience with company websites. That is part one.  Part two is about how her personal and professional life has expanded due to her experiences in the Junior Chamber International. You must listen...

We're also going to climb back into our "Way-Back Machine" for a conversation we had three years ago with Chuck Mefford of BrandsFormation. We aired this in 2015 and again this past Sunday on News/Talk 1540 KXEL and wanted to share with you, again, here.

Thanks for listening! 

00:0000:00

Branding Your Business with Chuck Mefford

We aired this piece three years ago and then again this past Sunday on News/Talk 1540 KXEL. It's all about small business branding using a formula that has had proven success. Chuck Mefford is from Brands Formation and he speaks to business people all over the nation about the power they own...but rarely use. Looking for the "secret sauce"? Click through for Chuck... 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

00:0000:00