Insight On Business the News Hour

Why “Loud is Losing” with Kyle Sexton

Our friends from the Greater Des Moines Partnership, the Ankeny Chamber of Commerce and the Ankeny Young Professionals brought marketing strategist Kyle Sexton the the Metro for a presentation about your best consumers, marketing and putting those two factors together to...win. Here we talk about what a marketing strategist does and some of the high points from his presention. If you have anything to do with marketing a product or service...you might want to listen! No, there is no "might" about this...

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Three Marketing Professionals Share during AMA-Iowa Experience

We attended, along with about 150 others the American Marketing Association - Iowa Chapter Experience 2017. We caught up with three of the professional marketers who addressed the group to learn more. In this segment we talk Marketing Analytics and knowledge of what consumers really want with Heather Lamb of Zirous which is based in Ankeny. Then we talk about trade shows and how to get the most out of your next event with Cari Rosno the owner of Skyline Dynova of Des Moines and Omaha. We wrap up this segment with Tiffany Tauscheck of the Greater Des Moines Partnership about how to work local but still be global. Three very different topics but all valuable information for business. Have a listen.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Networking and Social Media for Business with Laura

With the large amounts of education and training available to help businesses better understand the power of social media it is stunning that so few use the tools correctly. Here Laura Kinnard from DMBizMixer.com speaks to that issue and offers up some great social media education opportunities happening yet this week from paid to free. Give us seven minutes to put you on the road to better marketing.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

The Business Journal - Insight for Small Business

Nearly a year ago Shane Goodman from Big Green Umbrella Media made the decision to publish a small business centered monthly magazine that offered insightful content. The Business Journal was born and now goes to each business in West Des Moines, Waukee and today he announced Grimes, Johnston and Urbandale are also in the mix. I know, you thought print was dead...not so fast. Have a listen and yes, we're fans. 

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Networking for Business with Laura Kinnard

We had a little ice in the Greater Des Moines Metro on this Martin Luther King, Jr. Holiday so we piped Laura Kinnard in for a conversation of networking events coming up this week. From early morning gatherings to evening festivities she's got a list of interesting and valuable places to go so you can learn and network.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Networking and Social Media for Business with Laura

She's back! Laura Kinnard is joining us for the New Year with networking opportunities for you and your business as well as some social media tips. These are places to go to see and be seen as well as learning more about how to reach consumers using social media. On Twitter you can follow the events #DMBizEvents. Grab your calendar and have a listen. 

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

First Quarter Marketing Tips for Business

Spend five minutes with us and consider these marketing tips that will help your business make the First Quarter of 2017 one of the best ever. We're not going to lie to you...it will take work. But, in the end you should see a marked difference in consumer awareness and, most important, sales. Have a listen...

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Winning in Politics with Startup Title Fight

Many times, in politics, we find digital and creative marketing being done from the "big cities" of New York or Washington, DC. Lou McDonald moved to Iowa to start his political marketing company Title Fight. We talk about how he got into the business, what he is creating that, we think, is amazing and why local Midwest creative will work...better and cost less.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Paying Attention to Your Business Website

Your business website can be your best sales tool or it can sink your prospects. What should you do to fix it and turn it into an amazing asset? Our guest is Manoj Tomar who owns Amplimark a company that is dedicated to assisting small businesses in their marketing efforts. Our focus here is on your business website and tips you can use to make it work...well.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

00:0000:00

Referral Marketing - An Insight on Business Tip

From time to time we offer marketing tips for business. Here, inspired by a recent interview with Mike Colwell of Square One DSM, are some simple tips to start your business on its way toward a successful Referral Marketing Program.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

00:0000:00